(Note: Colorado Main Street can help our official designated communities with their branding and messaging process through our consulting services.)
Where to Start: Branding encompasses your five key audiences (donors, owners, public, volunteers, and local government) and developing messaging for them, a logo or identity, and the promotional materials of that result.
Who to Include: Select people from each of your five key audiences who will help with your brand development and be the decision-makers for your new brand.
What It Will Look Like: When your brand is developed, you need to showcase it everywhere – your website, social media, partner packets, and banners (to name a few).
Other Information: Research is important in brand development. What defines your community? Don’t reinvent the wheel. Utilize your partnerships to collect data from previous surveys or reports.
Video: Why Is It Important for Your Main Street to Have a Brand?