When Rangley became a new Main Street community in 2020, it needed a brand. With the help of a branding consultant and a newly appointed Main Street Board, they created Rangely “TREAD.” The consultant guided the team through the branding process by listening to what makes Rangely so unique.
“The branding process for TREAD was so much fun! Our creative juices were flowing, and we were all very excited about the process since we were brand-new to Main Street. The consultant came to Rangely with so much energy and developed a great brand for us!“ exclaimed Jeannie Caldwell, Main Street Manager.
Approaching a new brand can be overwhelming, especially as a new Main Street community. Keeping this in mind, Rangley used the consulting services available to them through Colorado Main Street to initiate the branding process. With the consultant’s help, Rangley was able to set the framework of how this process would be presented to Rangely’s Main Street board, Town Council, and other stakeholders.
There are multiple ways to go about launching a brand, but there still needs to be a process for it to succeed. “We first presented our branding (TREAD) to the Town Council for comment. We then presented the information to the public on the Town’s social media. We then proceeded with creating social media and a website for TREAD. We were then officially TREAD after that,” said Jeannie Caldwell, Main Street Manager.