Clearly understanding the roles each organization plays to support each other and accomplish each mission is the first step. This can be captured in an agreement (See Partnership Agreements). If the partnership does not support each organization’s vision and mission, it may not be strategically sound to invest time in building a relationship.
Raising support through relationships is a long-term commitment. Many projects involve infrastructure improvements that will take many years to complete. Do not appeal to short-term motivators, such as fear, that may raise quick funds but not long-time friends. Share your Main Street’s vision and long-term dreams (such as historical preservation, family-friendly gathering spots, and diverse retail) with your potential partners.
Sometimes, especially in small towns, there will be competition over resources. Relationships can be frayed and memories can be long, so it may be best to step back and support another partner in its efforts to secure funding. Do not poach partners at the expense of another group in town.